TOOLKIT
On this page we have listed ideas and tips on how to plan
a successful Buy Nothing Day event.
Your event can be anything from staying at home with a good
book to organising a free concert. If this is your first
time its best to set your sights on something easy. Ask
friends to help - groups spring up just for Buy Nothing
Day, so keep checking the EVENTS
page.
PLANNING IS THE KEY
Planning your event is key to its success. Hold a few meetings
with friends before the day. Ask friends to take on responsibilities
i.e. making posters leaflets and banners - costumes (if
needed) and get someone to deal with the publicity and press
etc. Let the press and local radio know what you are doing
- customise the BND
PRESS RELEASE to suite your event. DOWNLOAD
posters and leaflets - distribute lots of them.
| DO
NOT FLY POSTER!
Putting an official or un-official
BND Poster or Leaflet over a paid for advertisement
/ billboard is illegal and will get you into trouble. |
IMPORTANT
Make sure your event can take place at your chosen location
and isn't on private property - its pointless working hard
at organising and publicising an event only to find you're
asked to leave after 10 minutes.
On the day - check everyone has your contact details. Pack
some coloured marker pens - biros - paper - blunt ended
scissors - sticky tape - double sided tape. Balloons for
handing out (write Buy Nothing day on them). Make sure you
have plenty of leaflets. Take a notepad to get contact details
of fellow BNDers. Take lots of pictures with a digital camera
or mobile and send them to us. Check the weather and dress
for it. Remember to pack something to eat and drink.
The public generally love the idea of Buy Nothing Day and
many of the events tried over previous years have been well
received. Your event should be fun and engaging. Humour
works in a big way - the sillier the better. Why not organise
a ZOMBI£ MOB! In our absurd consumer society we are
becoming zoned out zombies, shuffling from shop to shop
chanting BUY, BUY - BRANDS, BRANDS!
Some will argue that this method of campaigning won’t
capture the public’s attention and we're laughing
in the face of the more important issues. However, we're
culture jamming - if people laugh at the ingenuity and genius
of Buy Nothing Day then we've got their attention - we're
opening the door to the important issues.
... And don't forget!
Your event shouldn't hinder people going about their daily
business - blockading doors or silly stunts don't work -
many people don't have a choice about participating in a
consumer society. Ultimately, shoppers won't listen if you
treat them like the enemy.
Below are some ideas, which have
worked in the past...
SHOPPER FREE ZONE
Mark out a public area and fill it with people playing games,
listening to music and chilling out on sofas or chairs (inflatable
furniture is good). Hand out balloons with Buy Nothing Day
written on them to the bemused onlookers.
CONSUMER MONSTER!
Join the Consumer Monster Challenge - take to the streets
with a video camera and your own www.consumermonster.com
activist puppet to spread consumer awareness. Learn how
to make your own puppet on the site - Get sewing!
SWAP SHOP
Fairly simple idea. Set up a table and ask people to do
swaps. Just for fun - leave a set of bugus Porsche keys
and see if anyone notices?
CHICKEN or COW?
YOU'll need to borrow a chicken outfit for this one. Visit
fast food outlets with a banner saying 'YOU'RE NOT HAVING
MY CHICKEN WINGS!' Works well if there's a large flock of
chickens. Or hire a cow costume and shout 'STOP EATING MY
FRIENDS!'
TEMPER TANTRUM!
Re-live those childhood tantrum moments - except this time
you're all grown up and should know better. Sit on the floor
in any shop with a friend and chuck a mental. Shout things
like 'I don't want anything anymore!' or 'You've got more
shopping than me - that's not fair you pig!', anything really
- just be a BIG kid.
BANNER DROP
Slightly more adventurous - you'll need a big sheet. Paint
on a BND slogan like 'The more you consume the less you
live!' and see if you can get it put up somewhere in your
local shopping centre.
CONGA TIME!
Top off BND with a classic conga. Chant, sing songs and
get everyone to join in. It's a great way to end Buy Nothing
Day!
HAVE FUN and HAPPY BUY NOTHING DAY...
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